Millennials love technology…Everybody knows that

first_imgby: Joe WinnBut did you know…?Geico has created a marketing machine, one that can pump out memorable ad campaigns on a near-weekly basis. After looking at the competitive landscape, they realized their own tagline had grown stagnant. The old, “15 minutes could save you…” was so over-used that it had become a joke upon itself. So they made fun of themselves.Embracing the near-universal knowledge of their tagline, they added to it non-sensical responses. “The pyramids were a mistake.” “Endings can hurt.” I can see you remembering more as we go.What has Geico shown with their strategy?Just because something is known by a target audience doesn’t mean it is understood. The line, “15 minutes…” became more a representation of them rather than a statement of fact. By blatantly telling potential customers, “everybody knows that”, they reaffirmed the mental processing. In a sense, they backed up their marketing points with their marketing points.Those of us in the credit union industry could use a dose of their genius. Keep an eye on the publications, posts, tweets, and blogs. I guarantee it will take you less than a day to see a new article on how Millenials are essential to growth and why they must be engaged with technology solutions. continue reading » 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more