Yobo gives the NPFL more bounce

first_imgSpeaking with the LMC boss, Shehu Dikko, in the course of last week, I was quite impressed to find out that Yobo had approached the organization about playing in the league of his own accord. In fact not only is the experienced central defender keen on playing at home, he is interested in helping to persuade other Nigerians stars to do likewise. Wouldn’t it be great if other top players followed his lead like the South American stars often do? Imagine players like John Utaka, Obafemi Martins, Osaze Odemwingie, Chinedu Obasi, Taye Taiwo wearing our clubs’ colours? Other younger players could also join NPFL clubs on loan when they are out of favour at their clubs and need to sustain fitness and form. This would pull fans into our stadiums and boost businesses across several sectors of our economy. It would however cost a lot of money, especially as the LMC has to shoulder some of the wages. Here is why our big businesses must think more about supporting the league rather than throwing money at the European league. The more successful the NPFL is, the more jobs it would create, and the more wealth in society which comes back to sponsoring businesses in form of patronageTwo Nigerians who inspire meIt is always refreshing to see Nigerians who are ready to fight through daunting odds to bring success to this country; men who have risen above the rampant cynicism and the widespread resignation that have virtually crippled good initiative in this country. Alhaji Shehu Dikko, the chairman of the LMC, and Honourable Nduka Irabor, who is the CEO, have been incredible in the pursuit of success for the NPFL. These two have battled, and are still battling, past obstacles to keep growing the league. I have found these two men, who I know personally, an inspiration. One a creative mild-mannered leader charming his way through the system, the other a hard-nosed dealer with the just the right dose of stubbornness and resilience needed to battle Africa’s many demons. It is a symbiotic relationship and one that has stuck to its difficult task despite the frustrations of Nigerian fans, media and sponsors being slow to support. I think we must all now be their 12th man and help the NPFL achieve its lofty potential.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram From a marketing perspective the recent decision by Nigeria great Joseph Yobo to play in the NPFL is massively significant because it would help improve the appeal of the league and likely prompt millions in new sponsorship. From a historical and cultural perspective it could mark the turning point when Nigeria’s biggest football exports started retiring home to entertain fans across the country. From the footballing perspective, Yobo may be past his prime, but playing in the league should set off ripples should lead to improvements in discipline and professionalism among players in the league as well as engender more respect for our players and clubs. Were I a brand manager handling one of the big Nigerian brands, this is that time when I would say to my management: “better to get in on the ground floor and enjoy the ride upwards”.  There is plenty to look forward to these days and many reasons why the time has come for us to help the League Management Company cross the line. We all stand to benefit from the business boost in the end.A new dawn?last_img read more

Red Bull Cliff Diving: Mostar as the next stop for the World’s Top Divers

first_img[wzslider autoplay=”true”]On Saturday the 18th of July the Red Bull Cliff Diving World Cup 2015 was held at the Portuguese archipelago of the Azores, and the winner for the 5th time in a row was the current champion Gary Hunt. The next stop for the championship is Mostar, where the world’s top divers will perform their incredible jumps from the Old Bridge on the 15th of August.British Gary Hunt once again showed why he is a champion and four-time in a row winner of the competition this season so far. Although he was only 12th after the first round of jumps, after the remaining three jumps he managed to reach his 5th victory in 5 competitions this year. It will be interesting to see whether his winning streak will continue at the Old Bridge.The tournament on the small island of Vila Franca do Campo in the Azores was special because divers were jumping off directly from cliffs, in the truest form of the cliff diving. The fascinating volcanic monoliths served as a jumping board from a height of 27 meters for men and 20 meters for women.Next month, the Red Bull Cliff Diving World Cup is coming for the first time to our country. On the Old Bridge in Mostar, we will have the opportunity to see the world’s best divers on the 15th of August, just three weeks after the traditional jumps from the Old Bridge.For all the information and news regarding the Red Bull Cliff Diving World Cup competition in Mostar, follow redbull.ba and the official web site of the competition. (Source: klix.ba)last_img read more

Bandits cart off GuySuCo payroll

first_imgBandits on Thursday evening carried out a brazen robbery on a female employee attached to Guyana Sugar Corporation (GuySuCo) relieving her of .5 million. The incident took place in the vicinity of Ruimveldt, Georgetown Public Road.According to information the employee was being escorted by a security guard in a vehicle which was intercepted by the armed men. The bandits exited their vehicle and walked towards the vehicle in which the woman was sitting and forced them out.As the woman and security personnel exited, the men took away the bag containing the money as well as the .9mm service weapon of the guard.The police have launched an investigation into the robbery.When contacted Crime Chief Wendell Blanhum told Guyana Times that no one has been arrested but investigations into the robbery are continuing.last_img read more